May 08, 2022
In Welcome to the Forum
Enchant Customer loyalty is the final phase of the funnel in Inbound Marketing since keeping a consumer is much easier —and cheaper— than Business Email List attracting a new contact. In this sense, keeping customers satisfied, providing them with valuable information and taking care of users who, despite not becoming customers of the brand, follow the Business Email List information closely and, therefore, may become so in the future, is the approach center of this stage. An excellent method to delight users is to incorporate tools such as Business Email List satisfaction surveys or chatbots that help provide context and service platforms to understand the consumer experience. Now, is this all? It ends? Well, for years it has been said yes, especially driven by the sales funnel methodology, but what if we Business Email List see it as a wheel? What is the flywheel? The flywheel is a new marketing model, created by Business Email List Hubspot, that transforms the funnel into a wheel. That is, instead of ending up in the enchantment stage of Business Email List the Inbound Marketing process, the client keeps turning in a continuous cycle. This methodology has the ability to accumulate and release energy like car tires do and the Business Email List can be used to drive brand growth. But how is this achieved? flywheel phases To use the flywheel methodology, three phases must be generated that constantly feed each other: Attraction: where the Business Email List insights of the spin are used to create materials that can stimulate conversations with the ideal client or buyer person. Involvement – through engagement and fostering lasting Business Email List relationships by providing useful information and solutions that benefit the lives of contacts. Delight: offering differentiated experiences that add value and allow customers to achieve their goals and Business Email List improve their quality of life. What are the best strategies and tools for each stage of the flywheel?